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Description
Formatt Hitech HD Soft Effects Clear Filter (105mm)Density: 3 Made to Highest Technical Standards High Quality Schott Glass The Formatt 105mm HD DV Soft Effect Clear 3 Filter is designed with the HD (High Definition) shooter in mind. Today's HD lenses are ultrasharp and often generate an image that is not as flattering to a subject as one might desire. This incredible technological breakthrough gives HD shooters thetouch of softness they wantbut with no resulting loss of contrast or detail. Using a
- Density: 3
- Made to Highest Technical Standards
- High Quality Schott Glass
The Formatt 105mm HD/DV Soft Effect Clear 3 Filter is designed with the HD (High Definition) shooter in mind. Today's HD lenses are ultrasharp and often generate an image that is not as flattering to a subject as one might desire. This incredible technological breakthrough gives HD shooters the�touch of softness they want�but with no resulting loss of contrast or detail.
Using a sophisticated series of tiny "lenslets", the filter allows a certain amount of light to pass through unaffected. The rest is bounced around inside creating spherical aberration, avoiding the risk of secondary focus at short focal lengths, as may happen with other so called "soft" filters. These lenslets eliminate the moire patterns often generated by the highly sensitive surfaces in today's HD lenses and digital sensors.
Formatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else.
Note: HD Soft Effects Clear filters are available in strengths from 1 to 3-with 3 having the greatest effect.
- Filter Quality
- Formatt filters are made from Schott-Desag B270 Crown Optical Glass - a high-quality glass that assures you of color consistency from filter to filter
- The filter uses a series of small Plano-convex lenses mounted within a specially developed matrix which in turn is sandwiched between highly polished sheets of Schott B270 Super White optical lens glass
- Each filter is manufactured from Schott-Desag B270 Crown Optical Glass
- It has absolute consistency in color and density to Kodak Wratten standards
- Its precision grinding and polishing result in unbeatable optical flatness that allows use on even ultra-long focal length lenses
- Filter edges are protected with a unique frame for maximum protection and easy handling
In the Box
Formatt Hitech HD Soft Effects Clear Filter (105mm)
- One-Year Warranty
| Type | HD Soft Effects Clear |
| Size | 105mm |
| Grade | 3 |
| Filter Factor | Not Specified by Manufacturer |
| Multi-Coated | Not Applicable |
| Rotating | Not Applicable |
| Effect | Soft focus without loss of contrast or detail |
| Application | HD photography, Portraiture |
| Color Temperature | Not Specified by Manufacturer |
| Construction | Schott-Desag B270 Crown Optical Glass |
| Front Filter Thread Size | 105mm |
| Front Lens Cap Size | Not Applicable |
| Packaging Info | |
|---|---|
| Package Weight | 0.3 lb |
| Box Dimensions (LxWxH) | 2.0 x 2.0 x 2.0" |
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.5 ★★★★★
Based on 5 reviews
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Product Reviews
★★★★★ 5
Perfect for garage and kitchen
Package Size Name: Super, Size: 81 sheet (Pack of 12), Package Size Name: Super, Size: 81 sheet (Pack of 12)
These are easy the toughest paper towels that I have use so far. I have been using these for years and they are the best. I love the quality because they feel more like cloths than paper towels that are thin.
They are great when cleaning up tough messes in the kitchen or garage. This is the perfect size thickness but yet light enough to handle perfect.
These soak up water and messes like a sponge and hold them tight.
As you can see these are bright white and I have them in the open on my kitchen counter and it blends in just fine especially for decorating.
I have been using these paper towels for years now and the these really are a great value for your money especially if you clean up a lot.
The quality is also perfect because each roll last me for about 3 weeks and I use them everyday for various messes.
These are also easy to tear into small sheets with ease. They are tough enough to hold together and not just fall apart it easy enough to tear alone the seems.
Each roll will last you a good enough long time which makes cutting down on cost easy. I buy the 6 pack and they last me for about 4-5 months. So I love the quantity.
I would say these are a bit more expensive than the generic brands but they are worth it.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
High quality - thick paper towels
Package Size Name: Super, Size: 81 sheet (Pack of 12)
This is a solid choice if you want something stronger and more absorbent than standard paper towels. They have a soft, cloth and works well for spills, wiping counters, and general kitchen cleanup, and they usually hold up better so you can use fewer sheets per mess. The paper towel is very thick and super convenient for multi use. This pack of 12 rolls is valuable but also slightly on the more expensive side.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2026
★★★★★ 5
Strong, Cloth-Like Paper Towels
Package Size Name: Super, Size: 81 sheet (Pack of 12)
I picked up the Viva Multi-Surface Cloth paper towels (task size, 12 super rolls), and they’ve quickly become my go-to for everyday cleaning.
The biggest standout is how durable and cloth-like they feel. Unlike thinner paper towels that tear easily, these are thick and strong enough to handle tougher messes without falling apart. I’ve used them for everything from kitchen spills to wiping down counters and even light scrubbing.
The task-size sheets are actually really convenient. You can use a smaller piece for quick cleanups, which helps reduce waste and makes the rolls last longer than expected.
They’re also surprisingly absorbent. One sheet can handle more liquid than I expected, so I don’t find myself grabbing multiple sheets every time. That’s a big plus when you’re cleaning up bigger spills.
Another thing I like is that they hold together well even when wet. You can rinse and reuse them briefly for certain tasks, which isn’t something you can do with most paper towels.
If I had one downside, it’s that they’re a bit more expensive than basic brands. But considering how much you use less per mess, it kind of balances out.
Overall, these are high-quality, reliable paper towels that feel closer to a reusable cloth than disposable paper. Great for anyone who wants something tougher and more efficient for everyday cleaning.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 30, 2026
★★★★★ 5
Best Paper Towel
Package Size Name: Super, Size: 81 sheet (Pack of 12)
a typical paper towel. They’re very absorbent, don’t fall apart when wet, and handle large spills with fewer sheets. They do cost more than basic brands, but the performance makes them feel like a small household upgrade. Once you start using them, it’s hard to go back to thinner options.
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Reviewed in the United States on May 17, 2026
★★★★★ 4
Not as good as original Viva, but still a great towel and worth the money
Package Size Name: Super, Size: 81 sheet (Pack of 12)
VIVA has been my favorite paper towel for 10 years!! I have been given the name of the paper towel nat** (I do not want to offend anyone). I make you use them only for certain things and use as few as possible. This is due to the price. But with Viva they can be rinsed and used many times, like when wiping countertops. This makes them go far for the money and I have to not be as strict. I thought I would try this new type as it looked like it would be more cost effective. I like them but there are so many less, we are going through them very fast. I will be going back to the original type when these are gone.
I decorate cakes, using both fondant, and buttercream icings. These towels are fantastic for smoothing out the icings. Look up the technique on YouTube. They are the best for this.
I can never be without my Viva but will go back to.the original type.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 14, 2023
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